David Kaufer's Tumblr Blog

Here is where I link to articles, links, stories, videos, pictures or other resources relating to inbound marketing, social media, PR or on occasion, my twin sons or sports (my other huge passions). Please check www.DavidKaufer.com for longer, more personal blog posts about my family and experiences of raising twin boys (one with Autism) - as well as my famous "Behind the Tweets" interviews.
l hope you enjoy my Tumblr blog!

Thu Jan 26
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EXCLUSIVE: Coca-Cola Polar Bears Will Watch, React to Super Bowl in Real Time

EXCLUSIVE: Coca-Cola Polar Bears Will Watch, React to Super Bowl in Real Time
In an ambitious bid to dominate social media conversations around the Super Bowl, Coca-Cola is rolling out a campaign in which its polar bear mascots will react in real time to the big game, even the ads. The two animated bears, one sporting a red scarf signaling his support of the New Yor…